Many people see negotiation as a tactical battle—a game of clever strategies and persuasive arguments. While tactics play a role, the most successful negotiators know that real success comes from a winning mindset and thorough preparation.

Let’s dive deeper into these essential elements:

The Negotiation Mindset: Thinking Beyond the Table

Negotiation isn’t about “winning” or “losing.” It’s about creating value, finding solutions, and building lasting relationships. Adopting the right mindset helps you:

• Focus on Mutual Gains: Shift from “What can I get?” to “How can we both benefit?”, without forgetting to claim a fair share of value for yourself.
• Stay Resilient: Negotiations can be challenging. A growth-oriented mindset helps you see setbacks as opportunities to learn.
• Embrace Curiosity: Great negotiators are curious. They seek to understand the other party’s needs, concerns, and goals.

Tip: Before entering any negotiation, remind yourself: “This is about collaboration, not confrontation.”

Preparation: The Foundation of Success

A well-prepared negotiator is a confident negotiator. Preparation gives you the clarity and confidence to navigate any scenario. We often say that preparation is 90% of success, still too many negotiators fail to prepare for negotiation. At the very least, be clear on the following items:

• Know Your Goals and Interests
  • What do you want to achieve?
  • What’s your ideal outcome, and what’s your bottom line?
• Understand the Other Party
  • Research their interests and priorities, constraints, and past behaviors. This insight can help you anticipate their moves and identify areas of alignment.
• Questions
  • What information do I need to be able to make my decision? Prepare your questions in writing and be ready to actively listen.
• Develop a Plan B (BATNA)
  • Your Best Alternative to a Negotiated Agreement (BATNA) is your safety net. Knowing your BATNA helps you walk away from a bad deal with confidence.

Tip: Create a checklist before every negotiation. Include your goals, key questions, and backup plans.

When mindset and preparation come together, the results are powerful.

Imagine walking into a negotiation:

• You’re calm, focused, and confident because you’ve done your homework.
• You’re adaptable and ready to listen because you see negotiation as a learning opportunity.
• You’re solution-focused, asking questions and identifying ways to align interests.

This combination transforms negotiations from stressful confrontations into productive conversations.

Helping you succeed, one negotiation at a time.