We help our customers become more competent and confident negotiators

Our history

Our founder, Giuseppe Conti, became a corporate trainer at Procter & Gamble in 1998, in parallel with his Procurement career. In 2005, he started teaching in the field of negotiation at the leading Business Schools in Europe (including 10 of the top 12 European Business Schools), while continuing to negotiate real-life deals with blue-chip multinationals.

In 2014, Conti Advanced Business Learning (CABL) was created to also serve corporate clientele, and CABL quickly experienced spectacular growth. Leaders from multinational corporations and individuals from over 90 different countries have attended Giuseppe’s workshops on four different continents.

Giuseppe is now working with leading Business School Professors, in particular with Harvard Professor Francesca Gino, and highly experienced professionals to deliver on his passion for “real-life negotiation training that gets results”.


There are three main elements that differentiate us:

A fun learning experience
A focus


“I expected a dry and technical training. We finally went through exciting role plays, passionate discussions and fruitful case studies.”

International Olympic Committee

“Giuseppe is amazing in multiple ways: he inspires, empowers and trains professionals at any stage of their career.”

Oxford Saïd EMBA

“Giuseppe’s negotiation lecture is one that nobody should miss! It may be one of a very few workshops that you can get a high return on investment in relatively short period of time.”


“Loved the ability of the instructor to give high quality feedback after simulations.”

Cambridge Judge MBA

“Giuseppe achieved what not many lecturers can: provide a boatload of concepts, tips and guidelines, keeping the energy high at all times while accurately answering a plethora of questions from a hyper diverse audience.”


“Looking at the results of the participants’ evaluations, I must say I have never seen such good results before.”

Tetra Pak

“Super engaging, can be applied tomorrow in real life. Eye opening.”


Do you know how to answer the question
“What are your salary aspirations?”

Sign up and view this exclusive video where Giuseppe explains this concept at HEC Paris