Influence plays a pivotal role in achieving our professional goals. Yet, the path to persuading others can often be fraught with resistance.

In this article, we will explore the concept of influencing by softening resistance.Resistance is a natural reaction when individuals encounter ideas, suggestions, or requests that are incongruent with the beliefs, values, or interestvthey represent.
To be an effective influencer, it is crucial to acknowledge and respect this resistance. Trying to bulldoze through it will often lead to resentment and further entrenchment.Softening resistance is the process of making others more receptive to your ideas or proposals. It involves creating an environment where individuals feel heard, respected, and valued, even if their initial stance differs from yours.Softening resistance is not about manipulation or deceit; it’s about building bridges of understanding and cooperation because influence is not about domination, it’s about collaboration!There are several techniques you can use to soften resistance:

1. Active Listening: Start by actively listening to the concerns, objections, and viewpoints of the other party. Show genuine interest in what they have to say. By acknowledging their perspective, you validate their feelings and create an atmosphere of respect.

2. Empathetic Communication: Empathy is a powerful tool in softening resistance. Put yourself in the other person’s shoes and try to understand their perspective. Use phrases like, “I understand how you feel” or “I can see why you might think that way.” Empathetic communication shows that you care about their point of view.

3. Find Common Ground: Seek common ground or shared interests between your perspective and the other person’s. Identifying areas of agreement can reduce resistance and open the door to a more collaborative discussion.