Halo Effect

[fusion_youtube id=”GvXzZwRxBgg” alignment=”center” width=”” height=”” start_time=”” end_time=”” autoplay=”false” mute=”false” api_params=”” title_attribute=”” video_facade=”” thumbnail_size=”auto” margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” structured_data=”off” video_upload_date=”” video_duration=”” video_title=”” video_desc=””][/fusion_youtube]

The halo effect influences the way you perceive others and the way others perceive you.
In this article we will find out what this cognitive bias is influenced by.

Being, precisely, a cognitive bias, it is a mechanism that is embedded in our subconscious, it is not optional, it is inherent in human nature!

The halo effect specifically makes us extend a certain positive impression we have of a person, brand or product to its other aspects or characteristics (if negative it is called the horn effect or devil effect).

This effect is highly conditioned by the first impression we convey!

So let’s take a look at three of the most important aspects that you absolutely must know in order to be able to better manage this cognitive bias:

PHYSICAL ASPECT

You are inclined to evaluate a good-looking individual as more competent, smarter, funnier, healthier and more successful.
How to influence it: Watch your posture, gestures and expressions, because appearance matters. Some people may not like it, but that matters little to the human brain.

AUTHORITY

When dealing with an individual whom we perceive to be an expert in a certain subject or topic, the brain will tend to extend this expertise to other areas and other topics.
It is a bit like unconsciously thinking: ‘if he is good at X, he will surely be good at Y’.
This is not always true, but you still have to take this into account in order to understand the importance of being perceived as authoritative by your interlocutors.

CLOTHING

Research states with certainty that clothing has a huge impact on the impression you make on your interlocutors.
The next time you choose how to dress for an important appointment, think about your purpose and how you want to be perceived.
And there’s more: your choice of clothes also substantially affects the way you perceive yourself and will influence your behaviour and confidence accordingly!

Now, that you know one more cognitive bias, you have at your disposal three strategies you can use to trigger the halo effect to your advantage.