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Priming works by using associations made in our subconscious, they are almost always unnoticeable to the subject.

Priming in negotiation and influencing can come in many shapes and forms. In this 3 minute video, I present two studies on the priming effect as well as the implications it has in negotiation.

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The main learning of the research about priming is that our thoughts and our behaviour are influenced, much more than we know or want, by the environment of the moment and by stimuli to which we pay no attention at all.

Giuseppe Conti is the founder of CABL (www.cabl.ch), a firm that offers a range of customized training in the field of negotiation and influencing.

Since 2005, he is an award-winning Professor and Lecturer at leading business schools throughout Europe (Cambridge, EPFL, ESADE, HEC Lausanne, HEC Paris, IESE, IMD, Imperial College, INSEAD, London Business School, Oxford, RSM, SDA Bocconi, UBIS, University of Geneva and University of St Gallen), recognized for his lively and interactive training workshops.

He runs negotiation workshops in four continents. Corporate leaders from multinational corporations and individuals from over 90 different countries have attended his workshops.

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