Negotiation isn’t just about persuasion, it’s about strategy, mindset, and adaptability. Whether you’re closing a business deal, discussing a salary, or navigating a complex agreement, the ability to negotiate effectively can shape your success. But too often, people approach negotiation with a rigid, win lose mentality. The best negotiators don’t just argue their case, they listen, adapt, and create value for both sides. Let’s explore two key shifts in thinking that will set you up for success: 1. Shift from Winning to Solving Many people enter negotiations with a competitive mindset—trying to win rather than solve. But the most effective negotiators approach negotiations as a collaborative problem-solving process. Instead of asking “How can I get the best deal?” ask, “How can we both walk away better off?” This shift in mindset helps:

• Build trust and long-term relationships
• Encourage openness and creative solutions
• Reduce tension and resistance

A problem-solving approach doesn’t mean giving up what you want—it means structuring the conversation so that both sides feel heard and valued. Then, using your negotiation skills, you can still ensure that it is good for them and great for us. 2. Control the Frame of the Conversation In any negotiation, who controls the frame, controls the outcome. If you let the other party dictate the terms, you’ll always be on the defensive. If you start with the wrong premise, you might limit your options before the conversation even begins. Instead of reacting, take control by setting the tone early:

• Define the key issues before the other party does. Define the process, set the meeting agenda
• Shape the conversation around mutual goals, not just demands
• Use powerful questions to guide the discussion (“What would make this a success for you?”)

Negotiation is as much about perception as it is about numbers. The way you frame the conversation can determine whether the other side sees your proposal as an opportunity—or an obstacle. A recent research from INSEAD indicates that by simply starting the conversation with a collaborative messages, you sharply increase the possibility of achieving a mutually beneficial result. Now that you’ve rethought your approach to negotiation, it’s time to put strategy into action. In the next video, professor and negotiation expert Francesca Gino shares three powerful techniques you can use to transform your negotiations.