Applying the Priming Effect to Negotiation

  Priming works by using associations made in our subconscious, they are almost always unnoticeable to the subject. Priming in negotiation and influencing can come in many shapes and forms. In this 3 minute video, I present two studies on the priming effect as well as the implications it has in negotiation.     The main learning of the research about priming is that our thoughts and our behaviour are influenced, much more than we know or want, by the environment of the moment and by stimuli to which we pay no attention at all. Giuseppe Conti